Blog
Marketing, sales and ways of working in B2B companies
Practical knowledge on putting marketing and sales in order: ways of working, AI in creative production, processes for developers and B2B companies. No theory, real cases
A product render as a deepfake? The AI Act in property development and Home & Decor
When a render becomes a “deepfake”, who is liable if it isn't labelled — the studio or the client — and how to label material to meet the obligation.
Wiktor Pasternak · 7 August 2026
What Method is. A creative department that works like a system
Problem, value, outcome: what a company gets when, instead of commissioning one-off projects, it gets a creative team on a subscription.
Wiktor Pasternak · 28 August 2026
Development marketing from start to finish
Renders for the bank, the website, the model, apartment sheets and the campaign — all at once and in one visual character. The Method 5D process across three Terra Casa developments.
MethodGroup · 21 June 2026
An external creative department for a manufacturer — from collection launch to trade show
A collection launch means dozens of pieces that have to look like one hand made them. The Method Creative process across 13 Stargres collections.
Mikołaj Cierlak · 21 June 2026
The founder as the bottleneck — when you are the problem
The worst bottleneck often looks like a good founder. The company starts running on their availability — and the work has no system of its own.
Wiktor Pasternak · 14 June 2026
You have a CRM and still chase statuses — why, and how to fix it
The difference between a system for entering data and a system for making decisions shows up before every board meeting.
Wiktor Pasternak · 7 June 2026
What stays in the business after creative work — a file or a system?
Most companies buy a service and are left with a file. On the next job they start from scratch. How to tell output from an asset that keeps working.
Wiktor Pasternak · 31 May 2026
Why the data about your development is everywhere and helps with nothing
The problem isn't a lack of data, it's that for every decision somebody assembles reality by hand out of five different places.
Wiktor Pasternak · 24 May 2026
How to get a developer's sales office ready before the campaign starts
If the answers to buyers' first questions live in your best adviser's head, you don't have a sales process — you have one person's talent.
Wiktor Pasternak · 17 May 2026
You spend on creative and don't know if it sells — how to change that
Creative accounts for 49% of incremental sales. Without a loop between creative and sales, every new piece of material is just an opinion.
Wiktor Pasternak · 10 May 2026
Why you keep rolling out tools and the chaos stays
A real system doesn't ask the company to adapt — it's built around how the company already works. Not the other way round.
Wiktor Pasternak · 3 May 2026
Creative agencies. What you're really paying for, and when it makes no sense
You're not paying for quality, you're paying for a business model built in the nineties that has stopped working.
Mikołaj Cierlak · 26 April 2026
AI in marketing. Everyone has the same tools. Why do so few stand out?
In a world where everyone produces more, the winner is whoever knows what to produce — not whoever produces fastest.
Mikołaj Cierlak · 19 April 2026
How to scale creative production without chaos and without new hires
The CEO thinks about the brand differently from marketing, and marketing differently from sales. Until you sort that out, hiring won't help.
Mikołaj Cierlak · 12 April 2026
Method Creative Hub. A creative department on a subscription
How the panel, the credits and the job queue work — what actually changes in a marketing team's day once the subscription starts.
Wiktor Pasternak · 6 July 2026
What does an in-house designer cost? The hidden costs nobody counts
Recruitment, onboarding, software, training and the risk of burnout — a creative headcount costs over 240,000 PLN a year.
Mikołaj Cierlak · 5 April 2026
Chaos in the marketing department. Why you have a team and production still stalls
It isn't a people problem — it's a system trying to join too many dots at once.
Mikołaj Cierlak · 29 March 2026
What is Creative-as-a-Service? The model that replaces recruitment
Companies using CaaS produce three times as much without a single new hire. What the model actually is.
Mikołaj Cierlak · 22 March 2026
CaaS vs agency vs in-house designer. Which model suits a B2B company?
We take every model apart and show when each makes sense — including when Method isn't the answer.
Mikołaj Cierlak · 15 March 2026Want to put this in place at your company?
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Case study description placeholder — project context, scope of work and business outcome. To be completed with material from the client.
Sales-ready materials in one system — with no version drift and no separate quotes.