For developers: 3D models, marketing, renders, PR and ad campaigns

Your creative department
No recruitment, working around the clock

A 3D model, a marketing strategy, renders, film and campaigns. One production, one 3D model underneath.
We do what marketing can't get to and what an agency re-quotes every single time.

Book a demo See the panel live
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Built for companies that have no time for chaos

Art Deco Mokotów Star Training Center Park Residence VizMaker Archiday Art Deco Grzybowska Pilkington Soho Residence PixelCraft Agency Terra Casa Art Deco Mokotów Star Training Center Park Residence VizMaker Archiday Art Deco Grzybowska Pilkington Soho Residence PixelCraft Agency Terra Casa
Rezydencja Parkowa Ustroń Art Deco Marymont Stargres WeDoPlaces VizAcademy NSG Group VizMasters Local Investments ArchiAcademy Rezydencja Parkowa Ustroń Art Deco Marymont Stargres WeDoPlaces VizAcademy NSG Group VizMasters Local Investments ArchiAcademy

This is what they show us in the first conversation

Search the inbox
nowyfolder.pl
Inbox · 20Flagged · 24 unread
September
Grzegorz Malinowski2 Sep
Re: Re: FW: materials
can you give me access to the drive? I've got the March version and I think there were revisions. The client is asking today, so I have to send something.
Aleksandra Nowak4 Sep
renders
were the renders done on the current CAD? The architect says the balconies on building B changed in April. If so, we re-render and we won't make September.
Joanna Cennikowa8 Sep
price of the two-room
we have two different prices for the same apartment, one on the website and one in the brochure (attached). The price list goes to print tomorrow morning, so I need to know which one stands.
Radosław Chmiel10 Sep
billboard
the printer rejected the file, they say the resolution is too low. Do you have the same thing bigger? The billboard was meant to go up on Monday.
Beata Zawadzka14 Sep
(no subject)
who did our logo? I need the vector file and all I have is a JPEG from an email signature. The agency is waiting to launch the campaign.
Krzysztof Aneksowski17 Sep
Re: revision
we've had a quote for changing the façade colour on the renders. Does it really cost that much? It's one change. Do I approve it or drop it?
Natalia Jastrzębska21 Sep
question from the CEO
the CEO is asking which material sells best. He'd like to know before the launch. Do you know how to check that?
Łukasz Rak24 Sep
unit sheets
the layout of M12 has changed but the sheet still has the old plan. We open the sales office in a week and all we have is that PDF.
Marcin Dąbrowski28 Sep
urgent, sales launch
sales start on Wednesday, the campaign is ready, but we still don't have the website. Can it be done for Tuesday?
Marcin Dąbrowski29 Sep
Re: urgent, sales launch (2)
we open tomorrow. What exactly are we meant to show the buyer?
October
Ewa Sikora2 Oct
buyers don't understand the layout
clients keep asking in meetings exactly where the apartment sits in the building. We show them a PDF floor plan and it doesn't land — I end up explaining it with my hands.
Łukasz Rak5 Oct
Re: unit sheets (3)
the first buyer noticed the unit sheet gives a different floor area from the contract. Which one is right? Asking because he wants to sign on Friday.
Aleksandra Nowak8 Oct
website traffic
we're getting a lot of traffic from the campaign, but I can't tell you how much of it is a real enquiry. Is anyone collecting this anywhere?
Marcin Dąbrowski12 Oct
the competition next door
they launched a month ago and their site has a model where the buyer clicks on an apartment. We have three renders and a price list in PDF.
Natalia Jastrzębska14 Oct
reservations
why do we have four reservations after two weeks? The campaign has been running for a month. The CEO wants an answer by tomorrow.
Radosław Chmiel16 Oct
brochure
an agent sent a buyer the pre-launch brochure with out-of-date prices. Does anyone actually know where the current one is?
Ewa Sikora20 Oct
interiors
buyers are asking for interior shots and all we have are elevations. How long would a few take?
Natalia Jastrzębska22 Oct
price change
we're raising prices from 1 November. Who updates the website, the portals, the sheets and the brochure? I need one person who owns this.
Aleksandra Nowak26 Oct
advert
the ad leads to an apartment that's been sold for two weeks. Someone rang to complain.
Natalia Jastrzębska28 Oct
monthly summary
the CEO wants a report on what worked this month and what didn't. I don't know where to get it from.
Re: Re: FW: materials
G
Grzegorz Malinowski <grzegorz.malinowski@nowyfolder.pl> Sales agent
2 Sep

Hi,

can you give me access to the drive? I've got the March version and I think there were revisions. The client is asking today, so I have to send something.

Reply Forward
renders
A
Aleksandra Nowak <aleksandra.nowak@nowyfolder.pl> Marketing
4 Sep

Hello,

were the renders done on the current CAD? The architect says the balconies on building B changed in April. If so, we re-render and we won't make September.

Reply Forward
price of the two-room
J
Joanna Cennikowa <joanna.cennikowa@nowyfolder.pl> Sales
8 Sep

Hi,

we have two different prices for the same apartment, one on the website and one in the brochure (attached). The price list goes to print tomorrow morning, so I need to know which one stands.

pricelist_september_FINAL_v3.pdf
Reply Forward
billboard
R
Radosław Chmiel <radoslaw.chmiel@nowyfolder.pl> Marketing
10 Sep

the printer rejected the file, they say the resolution is too low. Do you have the same thing bigger? The billboard was meant to go up on Monday.

Reply Forward
(no subject)
B
Beata Zawadzka <beata.zawadzka@nowyfolder.pl> Board assistant
14 Sep

who did our logo? I need the vector file and all I have is a JPEG from an email signature. The agency is waiting to launch the campaign.

Reply Forward
Re: revision
K
Krzysztof Aneksowski <krzysztof.aneksowski@nowyfolder.pl> Development Director
17 Sep

Hi,

we've had a quote for changing the façade colour on the renders. Does it really cost that much? It's one change. Do I approve it or drop it?

Reply Forward
question from the CEO
N
Natalia Jastrzębska <natalia.jastrzebska@nowyfolder.pl> Board
21 Sep

Hi,

the CEO is asking which material sells best. He'd like to know before the launch. Do you know how to check that?

Reply Forward
unit sheets
Ł
Łukasz Rak <lukasz.rak@nowyfolder.pl> Sales
24 Sep

Hello,

the layout of M12 has changed but the sheet still has the old plan. We open the sales office in a week and all we have is that PDF.

Reply Forward
urgent, sales launch
M
Marcin Dąbrowski <marcin.dabrowski@nowyfolder.pl> Sales Director
28 Sep

sales start on Wednesday, the campaign is ready, but we still don't have the website. Can it be done for Tuesday?

Reply Forward
Re: urgent, sales launch
2
M
Marcin Dąbrowski <marcin.dabrowski@nowyfolder.pl> Sales Director
29 Sep

we open tomorrow. What exactly are we meant to show the buyer?

Reply Forward
buyers don't understand the layout
E
Ewa Sikora <ewa.sikora@nowyfolder.pl> Sales office
2 Oct

Hello,

clients keep asking in meetings exactly where the apartment sits in the building. We show them a PDF floor plan and it doesn't land — I end up explaining it with my hands.

Reply Forward
Re: unit sheets
3
Ł
Łukasz Rak <lukasz.rak@nowyfolder.pl> Sales
5 Oct

the first buyer noticed the unit sheet gives a different floor area from the contract. Which one is right? Asking because he wants to sign on Friday.

Reply Forward
website traffic
A
Aleksandra Nowak <aleksandra.nowak@nowyfolder.pl> Marketing
8 Oct

Hi,

we're getting a lot of traffic from the campaign, but I can't tell you how much of it is a real enquiry. Is anyone collecting this anywhere?

Reply Forward
the competition next door
M
Marcin Dąbrowski <marcin.dabrowski@nowyfolder.pl> Sales Director
12 Oct

they launched a month ago and their site has a model where the buyer clicks on an apartment. We have three renders and a price list in PDF.

Reply Forward
reservations
N
Natalia Jastrzębska <natalia.jastrzebska@nowyfolder.pl> Board
14 Oct

Hi,

why do we have four reservations after two weeks? The campaign has been running for a month. The CEO wants an answer by tomorrow.

Reply Forward
brochure
R
Radosław Chmiel <radoslaw.chmiel@nowyfolder.pl> Marketing
16 Oct

an agent sent a buyer the pre-launch brochure with out-of-date prices. Does anyone actually know where the current one is?

Reply Forward
interiors
E
Ewa Sikora <ewa.sikora@nowyfolder.pl> Sales office
20 Oct

buyers are asking for interior shots and all we have are elevations. How long would a few take?

Reply Forward
price change
N
Natalia Jastrzębska <natalia.jastrzebska@nowyfolder.pl> Board
22 Oct

we're raising prices from 1 November. Who updates the website, the portals, the sheets and the brochure? I need one person who owns this.

Reply Forward
advert
A
Aleksandra Nowak <aleksandra.nowak@nowyfolder.pl> Marketing
26 Oct

the ad leads to an apartment that's been sold for two weeks. Someone rang to complain.

Reply Forward
monthly summary
N
Natalia Jastrzębska <natalia.jastrzebska@nowyfolder.pl> Board
28 Oct

Hi,

the CEO wants a report on what worked this month and what didn't. I don't know where to get it from.

Reply Forward

Eight weeks. Sales launch 30 September.

The same thing every time.How many apartments you sold
in the first month, and how many you could have

The ground floor of a residential development with a café at dusk

Six areas, one team

What we do
for developers

Your creative department
No recruitment

You're running three to six developments at once and selling at the top of the market. Not just renders: brand, traffic, websites, media and a panel for your team. Take one area or all of them.

Development brand
01Development brand
01 · Development brand A name and a direction you approve once

Naming, logo, stylescape and a brand manual. The website, the film and the brochure are built on that, with nothing left to re-agree.

Three development brands run in parallelYou approve once, the rest follows automatically
Logo designBrand namingBrand claimBrand identity manualStylescapeKey visual designA library of brand materialSocial kit
3D model and apartment finder
023D model and apartment finder
02 · 3D model and apartment finder The buyer picks an apartment themselves, before ringing

A clickable building on your website: floor, unit, view. Availability and price come from your system.

65 units live on day one of salesNo calls to the office asking whether a unit is still free
Development 3D modelApartment finderApartment sales sheets360° spherical renderCRM integrationWeb DesignAerial renders
Renders and CGI
03Renders and CGI
03 · Renders and CGI One model, any time of day

Exteriors, interiors, communal areas and surroundings from one scene. An extra frame is a matter of hours, not a new production.

The same model serves the film, the model and the websiteNine 4K renders in one cycle
Interior rendersExterior rendersAerial renders360° spherical renderHero product renderPrecision 3D animationCollection catalogue
Websites and sales materials
04Websites and sales materials
04 · WEBSITES, PRINT AND MERCHANDISE What the agent sits down with

Development website, brochure, unit sheets, folder and print. One version, one place. The agent isn't hunting for a file in their email.

The website and the sheets update with the price listMaterial ready for the sales launch, not after it
Web DesignDevelopment sales brochureApartment sales sheetsSales presentationCollection catalogueA library of brand materialKey visual design
Film and animation
05Film and animation
05 · Film and animation Film, reel and walkthrough from scenes that already exist

A development film, vertical reels for the campaign and a walk through the surroundings, from the same scenes as the renders.

No second production and no second quoteCampaign material ready in the same cycle
Reels & ShortsProduct animationMotion designIntro loopVideo script with voiceover copyCommercial advertEvent content coverage
PR, social and campaigns
06PR and ad campaigns
06 · PR, social and ad campaigns The best render won't sell an apartment nobody has seen

Articles and press notes for editors, development listings, Google and Meta campaigns. The creative comes from the same production as the website and the film.

A channel that brings leads when nobody is buying adsYou can see what's live and what came of it
PR distribution and media relationsGoogle Ads campaign managementMeta Ads campaign managementPerformance Ads set-upSocial kitEditorial and PR copyCommunications strategy

3D model, configurator, apartment finder

The buyer chooses
the apartment themselves

Before they call
An interactive model is the standard now

The buyer rotates the building, goes to a floor and picks a unit from their phone, at any hour. Prices and availability come straight from your CRM, and the enquiry comes back with the number of a specific apartment.

The Soho Residence apartment finder on a laptop
Interactive 3D model: Art Deco Mokotów
Art Deco Mokotów, or open full screen ↗
The model is clickable: rotate the building, pick a floor, open a unit. This is demo data. At your end, your own sales system sits underneath.
The buyer
The buyer isn't waiting for an answer

They see the floor, the aspect, the layout and the price in seconds. They qualify themselves before anyone picks up the phone.

Your team
Zero manual updates

Statuses and prices come from your system. Nobody swaps out a PDF after every reservation, and the price transparency act is handled along the way.

Sales office
The enquiry comes back with context

You know who looked at which unit and what they were after, before the agent even rings.

Live on other developers' sites

The same build
on other developers' sites

The model runs on our clients' websites, on their own sales data. Take it on its own or add it to the subscription you're already on.

Przystań Borowe · Local Investments · the interactive 3D site model, live
Apartment finder: Soho Residence
Soho Residence: an apartment finder wired into the developer's system

Your scope

Pick the areas
that apply to you

One of them or all six

Tick what you need for your next development. We come back with the scope, a price and a date within 48 hours. No recruitment, no headcount, no waiting for capacity

Development stylescape01

Development brand

Name, logo, visual direction, brand manual. You approve once and everything after that is built on it.

Logo designBrand namingStylescapeBrand identity manual
3D model02

3D model and apartment finder

The buyer clicks a unit on the building, checks the floor and the view, and sends an enquiry. Prices and statuses come from your system.

Development 3D modelApartment finderCRM integration
A render at dusk03

Renders and CGI

Exteriors at the right hour, interiors, communal areas, surroundings. All from one model, at any time of day.

Interior rendersExterior renders360° spherical render
Development website04

Websites, print and merchandise

What the agent sits down with, and what the buyer lands on. Website, brochure, unit sheets, folder, print.

Web DesignSales brochureSales sheetsPresentation
Development film05

Film and animation

A development film, a vertical reel, an interior animation and a walk through the surroundings, from scenes that already exist. No second production.

Reels & ShortsMotion designIntro loop
Campaigns and social media06

PR, social and ad campaigns

Articles and press notes for editors, development listings, Google and Meta campaigns. The creative comes from the same production as the website and the film.

PR distributionGoogle AdsMeta AdsSocial kit
WHAT NEXT Everything you tick
goes to one place

You order, follow the progress, approve and download the files. Your agent, your marketing team and your board all see the same panel.

PR, social media, campaigns

The best render won't sell
an apartment nobody has seen

The material is half the job. It still has to be put in front of the right buyer: in the press, on development listings, in search and in advertising. Six areas, and we run each of them end to end.

Communications strategy
One brand direction

Before the first campaign runs, we settle who you're talking to, how you differ from the development next door and the language you tell that in.

  • Positioning against the competition in the same district
  • Target audience, buying arguments and a map of objections
  • A plan for the whole cycle: pre-sale, launch, run-out
PR and media relations
The brand speaks first

We write the press material, send it from our own inbox and follow it through to publication. We don't buy coverage in bulk.

  • A segmented press list: property, business, local
  • Notes at milestones: permit, sales launch, completion
  • A register of coverage with links, straight into the panel

490+ emails to 122 editorial desks and 600+ appearances in print. The same mechanism at an architectural glass manufacturer.

Development social media
A listing that shows progress

A development listing lives for eighteen months, and the material comes from the same production as the website and the campaign.

  • A calendar and posts with finished artwork, approved in the panel
  • Reels of construction progress, interiors and surroundings
  • Comment moderation with leads passed to sales
Google and Meta ads
Lead-generation campaigns

We run the ad accounts, and the creative comes from the same production as the film and the website. You don't pay twice for the material.

  • Setting up accounts, campaigns and measurement
  • Creative variants and tests without a quote for every format
  • Remarketing to people who viewed a specific unit in the model
SEO and visibility in AI
Leads without ads

A development website isn't a business card. Underneath the renders sits a structure built to be found.

  • District and purchase-intent search terms, not generic traffic
  • Content structured so that ChatGPT and Google AI Mode quote you
  • Analytics, heatmaps and session recordings from day one

SEO is priced separately: 3,000 PLN set-up and 3,000 PLN a month, on a 12-month cycle.

Print and the sales office
Online and in person

4K renders aren't only for screens. The same resolution works on a site hoarding, a billboard and a banner.

  • Large-format print: site hoarding, billboard, banners
  • Sales brochure, folder, unit sheets and price lists
  • Sales-office signage and post-contract materials

Method Creative Hub

The whole engagement in one panel

Everyone sees the same thing
At the same time

Instead of email threads, Drive links and “which version is the current one?”: one panel. You order a piece of work, watch it progress, approve it and download the finished files. In the same place: the publishing calendar, campaigns, press distribution and how much of the subscription you've used.

Projects

You order through a form, not by email. Every item has a status: received, in production, awaiting approval, delivered — per development.

Board

You leave comments on the material itself, at a specific point in the frame. Versions sit side by side. No more “that other render”.

Publishing calendar

What goes out on social, on the website and to the press, and when. An approved post goes live without anyone chasing it.

Ad campaigns

Google and Meta with a preview of the creative, the budget and the result. You know what's live and what came of it, without asking for a report.

PR and distribution

Who it went to, what landed, where it appeared. The register of coverage, with links, grows by itself.

Drive and allowance

Every file in its current version. The sales office takes them itself. Alongside, you can see how much of the monthly allowance has gone and on what.

Method Creative Hub on a tablet

What the model does for sales

The buyer works through it themselves
for half the sales conversation

Before anyone picks up the phone, the buyer knows which floor they want, what it costs and what the view is. The agent joins the conversation with a qualified lead, and the model looks after price, availability and the transparency obligation for you. Six things that start working on day one of sales.

Choose on the building
Click on the building

They rotate the building, pick a floor, check the aspect and the view. The same movement they make today with a finger on a printed plan in the sales office.

  • Choosing a unit directly on the building
  • Filter by floor area, floor, price and monthly payment
  • Unit comparison
Data from the CRM
Prices always current

A sold unit disappears from the list the moment its status changes in the system. Nobody retypes anything by hand.

  • Availability and prices kept in sync
  • Price change history with dates
  • Additional costs: parking spaces, storage units
The price transparency act
Price transparency by default

Since July 2025 you have to publish the price of every unit, its history and any additional costs. The model does that along the way instead of being a separate implementation.

  • Price presentation that meets the requirements
  • A change log the buyer can see
  • Data export for the register
From the same production
One 3D model

The model isn't a separate job with a separate supplier. It comes from the model your renders and animation are built on, so the massing, the surroundings and the light are the same everywhere.

  • One model, every deliverable
  • The next development costs less, because the scenes stay
  • No drift between the website and the brochure
An enquiry about a specific unit
The agent knows the context

Instead of a “please contact me” form, you get an enquiry about M12, with the floor area, the floor and the price the buyer was looking at.

  • An enquiry from the selected unit
  • The data goes into the CRM, not an inbox
  • A PDF unit sheet straight from the model
Sales office
A screen in the sales office

The same application on a large screen in the office. The agent shows the surroundings, the time of day and the view from a particular balcony, instead of explaining it with their hands.

  • Presentation mode for a 4K screen
  • Surroundings and neighbourhood
  • Day and night