How do you produce marketing material for a product launch? From brief to finished renders

The material has to reach social media, catalogues, e-commerce, the sales team and the trade-show stand at the same time. The problem is very rarely the quality of an individual image. The problem is how the whole process is organised.

In this piece I show how marketing material for manufacturers gets made — from the first concept through to finished renders.

If you run marketing for a manufacturer or manage collection launches, this process will cut the chaos and let you get material ready far more efficiently.

And if you want to see how a system like this works in practice, take a look at Method Creative Hub.